The ROI Myopia in Online Account Opening

A 2019 survey found that 53% of institutions said they offered online account opening (OAO). But when customers who had opened an account online were polled, half of them reported having to visit the branch to complete the process.[1]

Banks and credit unions face difficulty in achieving 100% digital customer onboarding. The online account opening must become a top priority for financial institutions.

Download the eBook to decode the hidden mechanisms to dramatically improve returns on your online account opening solution investments.

Key Highlights

• Note on Traditional ROI Models
• Holistic ROI Model

[1] The Financial Brand