Seven Guiding Principles of Online Account Opening
Millennials and mobile savvy consumers expect great customer experience. These demanding prospects don’t hesitate to jump ship at the slightest inconvenience. It’s becoming clear that online account opening is not just an alternative to branch banking anymore, but a priority. Banks have followed the trends and made effort to make their account opening more mobile enabled and online friendly. However, usability and customer experience continue to elude them.
HIGHLIGHTS OF THE WHITEPAPER:
- Digital Account Opening and what does it mean
- Myths surrounding Online Account Opening
- Factors that are driving banks to enhance their Online Account Opening experience
- 7 guiding principles that banks can use to analyze and strategize their Digital Account Opening Process