Taming Abandonment in Online Account Opening
Born with a tablet in one hand and a mobile phone in the other, Millennials demand a rich customer experience where they can initiate transactions on one device and conclude them on another. This trillion dollar generation expects highly contextual and personalized interactions across all channels. Its expectations are high and dissatisfaction rates higher! Banks often fail to gauge this nuance and miss out on a valuable customer base.
This e-book talks about aggrieved Millennials like Sarah, who are left with no option but to switch to an organisation that can deliver the experience they desire. What is the secret ingredient to taming high Abandonment rates in Retail Lending? Read on to find out!
TOPICS COVERED IN THIS EBOOK:
- The Digital Disconnect
- Abandonment Issues and Taming Abandonment
- Creating Omni-channel and Cross-channel Experience
- Accomplishing end-to-end Process Management
- Automation of Lending Process with Straight Through Processing
- Contextualizing Customer Touch Points