Shaping Customer Journey in Banking
Banks have invested heavily in building digital capabilities and operationalizing their digital initiatives. However, they might discover, through the hard way that their strongest customers are dissatisfied with the lack of a consistent digital experience and want to switchover to other options. In this eBook, we talk about how banks can map the customer journey and plan how to shape it for improved customer experience. Read this eBook to discover-
- What is the Digital Imperative in Banking?
- What creates the Digital Disconnect between banks and customers?
- What constitutes the Customer Journey?
- The key ingredients that go into Shaping the Customer Journey!