One of the Leading General Insurance Companies in India Revamps Its Customer Communications with Newgen

Overview

Our customer is a leading general firm in India, serving retail, rural, SME, and corporate consumers. The insurer’s rapidly growing customer base made effective communication increasingly difficult. Day-to-day challenges, such as fragmented messaging, slow approvals, and a lack of personalization eroded customer engagement. To overcome these barriers and streamline its communication strategy, the insurer partnered with Newgen.

How Newgen Made a Difference

Newgen deployed its Omnichannel Customer Engagement Platform (CCM) for the creation, management, and delivery of all customer-facing communications. The unified platform enabled:

• Seamless document management and generation
• Easy access to pre-approved templates for policy issuance and servicing
• Centralized communication management across channels

Read the complete case study to understand how Newgen enabled the insurer to successfully redefine its approach toward policyholder outreach. Explore the capabilities that empowered the employees and agents to swiftly adapt to evolving regulatory guidelines, ensuring compliance while delivering a superior customer experience.