In today’s competitive business landscape, the importance of effective product design cannot be overstated. In the realm of enterprise software, where functionality and usability are critical, enterprise product design plays a vital role in enhancing user experiences.

A well-designed enterprise product not only improves productivity and efficiency but also fosters user engagement and satisfaction. In this blog, I share my two cents on enterprise product design and why it’s time for enterprises to revamp it.

What is Enterprise Product Design?

Enterprise product design can be understood as a process of designing and developing applications that cater to the unique needs of businesses, ensuring an intuitive and effective user experience. Unlike consumer design (consumer UX), which is meant for large audiences, enterprise product design is concerned with complex business applications used by professionals.

Effective enterprise product design simplifies complex tasks for target user groups and ensures a seamless user experience, leading to increased user productivity and better business outcomes.

Why Should Enterprise Product Design Be a Top Priority For Your Business?

According to a survey report by User Zoom, “70% of enterprise CEOs see UX as a competitive differentiator.”

Investing in enterprise product design has become a key imperative in today’s fast-paced digital world, as it can help your enterprise unlock its full potential and accomplish new milestones.

Let’s understand how:

    • Better user journey and satisfaction: Your digital workforce expects the same quality user experience as they find in consumer-grade software. Improving enterprise design makes an application easier to use, enhancing overall user experience and satisfaction. Instead of flashy elements, enterprise design leverages minimal, purpose-driven design to retain user focus and reduce friction in their journey.
    • Accelerated business processes: A better enterprise design brings much more to the table than just user experience. It accelerates the entire journey as your users spend minimal time navigating the interface and rather perform complex tasks. With reduced iteration time and quicker updates, it leads to faster project completion.
    • Increased collaboration: User collaboration is an integral aspect of your business processes. Improving the experience of enterprise design leads to effective coordination and collaboration among users, especially between application designers and developers.
    • High return on investment: Leading industry analysts have also reckoned the value of a great enterprise design for businesses. For instance, Forrester found that every $1 invested in UX brings $100 in return, translating to an ROI of 9,900%. Amidst the high demand for intuitive and user-friendly software, focusing on enterprise product design can lead to significant business impact and real outcomes.

The Right Approach to Enterprise Product Design

After finding answers to ‘what’ and ‘why,’ it’s time to understand how you can ensure best enterprise design practices.

Earlier, organizations used to think about enterprise product design later in the application development cycle. However, it comes into play at the formative stages today as it helps build effective, tailored products while reducing software redevelopment risks.

This helps you achieve significant returns on investment and result in more efficient, user-friendly systems—empowering your digital workforce.

Stay tuned as I dig deeper into the enterprise product design space, bringing you more valuable, exciting insights.  

Deepika Dutta Kapoor
Head – UX Practice at Newgen

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