Behind the scenes: The making of NewgenONE Marvin

Have you had a chance to meet Newgen’s all-in-one generative artificial intelligence (GenAI) enhancement? If not, let me introduce you to NewgenONE Marvin. It can automate customer journeys, manage digital content, ensure real-time customer engagement, and offer efficient business insights—faster than ever.

Marvin exemplifies Newgen’s dedication to advancing the frontiers of digital innovation, ensuring AI becomes pervasive across all products, and delivering accessibility and efficacy to enterprises of all sizes.

Philosophy Behind Marvin Logo

The letter ‘M’ is formed with an amalgamation of various elements that reflect the true meaning of Newgen’s enterprise solution.

1. The bold numeric ‘1’ represents the strong pillar on which the NewgenONE platform stands. The power of ONE:
   • Enables end-to-end automation at the enterprise scale
   • Lends the power to transform enterprises cohesively
   • Offers agility to an enterprise to move quickly in the intended direction as one entity
   • Provides a unified experience across the platform
2. The connected circles showcase the neural nodes or the network pattern, featuring advanced AI capabilities built into Newgen’s three core products – ECM, BPM, and CCM. They all connect to form a forward-moving triangle.
3. Both these elements hold a strong foundation, further bridging the inverted ‘v’ to form an ‘M’. This emphasizes our deep technological roots of three decades.

With NewgenONE Marvin, you’ll experience all these coming together.

The color gradient in Marvin symbolizes the generative usage of AI and its progressive capabilities.

Creating an ideal logo is crucial to building an identity and an extension of a stable organization. We wanted to create a logo that stays true to the NewgenONE DNA with its unique offering in enterprise space, carving its own path.

The logo-creating process went through a series of Design Thinking stages. We wore our thinking hats to ensure building a logo that carries Newgen’s DNA. We also worked towards bringing in a fresh flavor of smartness, intelligence, and reliability with a dash of value and friendliness.

Read more about the Newgen logo here.