Digital transformation remains a hot topic of discussion. We have been hearing so much about it and yet there’s more to it. And, here are some very pertinent questions for Digital Leaders undertaking Digital Transformation (DX) journey-

  • Outcomes your customers value – Do you know ‘em?
  • Technology and your CX+DX objective – Are they aligned?
  • Resources checklist for a new business – Do you have it handy?

Nigel Fenwick, Forrester’s Vice President, Principal Analyst, shares insights in this video on how you can accelerate your digital journey and create value for your customers. He highlights that being digital is about keeping the customer at the heart of your business.

With instances from Healthcare, Hospitality, Automobiles and other industries, you’ll learn how organizations are leveraging technology to deliver better outcomes for their customers and moving ahead in their digital journey. Also, discover the new rules of digital business that you can apply to your business.

What’s more? Decode the strategies that will enable you to create the desired impact on the customer.  Watch the video to understand how the crux of Digital Transformation is developing customer obsession.