Companies must have a noble cause, and it’s the leaders job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to join it – Steve Jobs
Corporate social responsibility (CSR) programs do not necessarily need to be external. Charity begins at home.
Sadbhavna Newgen’s philanthropic education program, was launched in 2006, with the active involvement of many employees and their spouses. It was created for the community around our offices in Okhla, Delhi. However, the children of our support staff became the first members of the program. We encouraged children going to pre- school, regular school and even college-going students to attend the monthly sessions.
The initiative turned out to be a great success. A fun filled environment was created for the younger children. There was music, plays, poetry, art and craft sessions to ensure that the children attended the sessions regularly and had a platform to showcase their talents.
For the senior students, there were personality development sessions and career counselling.
Sadbhavna has evolved over the years. Beginning with 10-15 students in 2016, today we have more than 100 members benefiting regularly from the program. There are a number of success stories.
Personality Development Program: This program grooms these students to live a happy and healthier life. The sessions are conducted on the second Saturday of every month. The aim is to bring out the capabilities and strengths of children to make them more confident in facing the outside world.
This program is divided into two phases. The first phase aims to ignite the young minds to learn and tackle limitations imposed by society. The second phase helps children face and overcome challenges identified in the program’s first phase. The program improves their group interactions and allows them to interact with one another and build connections. On the whole, the program helps children improve their communication skills, attention span, creativity, and imagination, accept differences, and work on them.
In July 2020, the first online personality development session was conducted, focusing on providing mental and emotional support to students during the pandemic.
Newgen ensured the availability of digital devices—iPads, tablets, and smartphones, enabling students to attend their online sessions during the pandemic. The digital literacy sessions helped students understand the usage of digital devices and their applications, such as photo booth, notepad, time, calendar, safari, and search engine.
