Reinventing Shared Services for the Digital Enterprise
Enterprises today face growing pressures from digital disruption, market volatility, and changing business models. Shared Service Centers (SSCs), once focused purely on cost efficiency and operational centralization, are now expected to act as strategic enablers of enterprise value.
This whitepaper from Newgen Software introduces a Shared Services Maturity Model, a framework that helps organizations assess where they stand in their transformation journey and outlines how to evolve from a process-driven cost center into a Value Creation Center.
Why Shared Services Need to Evolve?
Traditional SSCs were designed to cut costs through consolidation and outsourcing. But in the era of digital transformation, the mandate has expanded. Organizations expect their SSCs to:
- Support enterprise agility and scalability.
- Enhance transparency and responsiveness.
- Leverage automation, AI, and analytics for smarter operations.
- Enable collaboration across geographies and functions.
To meet these expectations, SSCs must mature through well-defined stages of transformation — automation, centralization, standardization, and continuous improvement.
The Shared Services Maturity Model
The Shared Services Maturity Model defines four key stages that guide the evolution from basic efficiency to sustained business impact.
Stage 1: Automation- Building the Foundation
Every transformation begins with automation. SSCs often start by digitizing repetitive, rule-based processes across regional units to reduce manual effort and improve accuracy.
Key characteristics of a successful automation phase:
- Unified and agile automation platform (not fragmented systems).
- Configurable workflows and dynamic task assignment.
- Dashboards for performance and service management.
- Self-service capabilities for business users to modify workflows without IT dependency.
ROI and impact:
- Quick visibility into savings through reduced headcount and processing time.
- Clear, measurable efficiency gains (typically 2-year ROI).
- Lays the foundation for scalable growth in subsequent stages.
Stage 2: Centralization- Driving Scale and Consistency
Once automation stabilizes operations, the next step is to consolidate global processes and teams into centralized hubs.
Objectives of centralization:
- Enable distributed initiation but centralized processing.
- Drive economies of scale through unified operations.
- Provide a single window for enterprise-wide process orchestration.
Critical success factors:
- Strong process reengineering capabilities.
- Consolidation of subject matter expertise.
- Robust change management and communication with business units.
Centralization reduces duplication, ensures consistency, and brings visibility across global functions, enabling faster decision-making and better cost control.
Stage 3: Standardization- Creating a Global Model of Excellence
At this stage, SSCs define common frameworks and KPIs across functions, business units, and geographies.
Benefits of standardization:
- Uniform SLAs and performance metrics.
- Streamlined training and knowledge transfer.
- Consistent compliance and audit readiness.
- Shared infrastructure and harmonized processes.
However, standardization must be balanced with flexibility. Over-standardization can stifle adaptability, especially for industries like banking or retail that need to tailor offerings regionally.
When done right, standardization transforms SSCs into scalable, consistent, and high-performing engines for enterprise operations.
Stage 4: Continuous Process Improvement- Achieving Strategic Agility
The final stage is about creating a culture of innovation and continuous optimization. SSCs evolve into Value Creation Centers when they start driving business agility and differentiation.
Core principles of continuous improvement:
- Listening to business needs and frontline teams.
- Piloting new ideas, learning quickly, and scaling what works.
- Leveraging real-time data and KPIs for insight-led decisions.
- Using workflows, rules engines, and modular process architecture to enable quick change.
Outcomes of a mature SSC:
- Strategic agility: The ability to launch new services or products in days instead of months.
- Differentiated offerings: Seamless alignment with evolving business goals.
- Transparency and collaboration: Cross-functional teams working toward shared objectives.
When an SSC reaches this stage, it becomes invisible yet invaluable — seamlessly delivering business outcomes while enabling continuous innovation.
The Value Creation Center: What Success Looks Like
A Value Creation Center is more than an SSC that runs efficiently; it’s a strategic driver of transformation and competitiveness.
Key indicators of a Value Creation Center:
- Real-time visibility into processes and performance.
- Empowered teams that make data-driven decisions.
- Ability to scale quickly into new markets or services.
- Integration of automation, analytics, and low-code tools for agility.
- Tangible business outcomes — faster product launches, better customer experience, and measurable revenue impact.
Building a Culture of Continuous Innovation
Transformation is not just technological; it’s cultural. Organizations that build mechanisms for continuous learning, piloting, and adaptation stay ahead of disruption.
As the whitepaper emphasizes:
“Listen to your business. Listen to your team. Pilot, rollout, learn, and repeat.”
This cycle ensures SSCs remain dynamic and value-focused.
Beyond ROI: Measuring True Impact
While early stages of SSC maturity deliver clear cost savings, later stages drive less tangible but more powerful benefits:
- Strategic agility and speed to market.
- Enhanced decision-making capability.
- Continuous process innovation.
- Organizational resilience and scalability.
When the shared services function becomes a strategic enabler rather than an operational support arm, it delivers exponential enterprise value.
The Road Ahead: From Shared Services to Shared Intelligence
The next-generation SSC is not just centralized or automated, it’s intelligent and agentic. AI-driven insights, predictive analytics, and low-code orchestration will empower SSCs to evolve from transaction processors to decision accelerators.
By combining automation with intelligence, shared services can truly deliver:
- End-to-end visibility.
- Adaptive operations.
- Continuous innovation at scale.
Start Your Shared Services Transformation Journey
If your organization’s shared services are still focused on transactional efficiency, it’s time to reimagine their role as value drivers.