Know Our Customer
Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life), formed as a joint venture between two of India’s leading public sector banks and a prominent life insurer in Japan, has one of the largest life insurance distribution footprints in India.
To strengthen its market presence, SUD Life needed greater flexibility, faster turnaround, and modern digital capabilities while preserving the stability of its existing policy administration environment.
The Shift with Newgen
SUD Life adopted Newgen’s Business Rules Management System (BRMS), along with New Business and Underwriting solution, to enable more transparent decision-making and stronger orchestration across insurance processes. This empowered business users to define rules, configure workflows, and manage processes with minimal IT dependence.
How we Helped SUD Life
- A unified orchestration platform ensured consistent underwriting and cut operational costs
- Enabled business users to create, modify, and manage rules within minutes
- Provided a centralized, fully transparent rule repository
Business Outcomes
- 85% of target STP achieved through ongoing rule optimisation, accelerating overall processing-optimization
- 64% STP in credit approval, reducing manual underwriting effort
- Nearly 70% STP for retail, enabling rapid policy decisions
Download the case study to discover how SUD Life transformed insurance operations with Newgen.
