{"id":2143529781,"date":"2026-06-10T07:05:30","date_gmt":"2026-06-10T07:05:30","guid":{"rendered":"https:\/\/newgensoft-v2.wordpoets.com\/resources\/"},"modified":"2026-06-10T09:31:20","modified_gmt":"2026-06-10T09:31:20","slug":"case-study-star-union-dai-ichi-life-insurance-orchestrates-operations-intelligently-with-newgen","status":"publish","type":"case-study","link":"https:\/\/newgensoft.com\/resources\/case-study-star-union-dai-ichi-life-insurance-orchestrates-operations-intelligently-with-newgen\/","title":{"rendered":"Star Union Dai-ichi Life Insurance Orchestrates Operations Intelligently with Newgen"},"content":{"rendered":"\n

Know<\/strong> Our<\/strong> Customer<\/strong><\/h2>\n\n\n\n

Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life), formed as a joint venture between two of India\u2019s leading public sector banks and a prominent life insurer in Japan, has one of the largest life insurance distribution footprints in India.<\/p>\n\n\n\n

To strengthen its market presence, SUD Life needed greater<\/strong> flexibility,<\/strong> faster<\/strong> turnaround, <\/strong>and<\/strong> modern<\/strong> digital<\/strong> capabilities<\/strong> while preserving the stability of its existing policy administration environment.<\/p>\n\n\n\n

The Shift with Newgen<\/strong><\/h2>\n\n\n\n

SUD Life adopted Newgen\u2019s Business Rules Management System (BRMS)<\/a>, <\/strong>along with New Business and Underwriting solution, <\/strong>to enable more transparent decision-making and stronger orchestration across insurance processes. This empowered business users to define rules, configure workflows, and manage processes with minimal IT dependence.<\/p>\n\n\n\n

How we Helped SUD Life<\/strong><\/h2>\n\n\n\n
    \n
  • A unified orchestration platform ensured consistent underwriting and cut operational costs<\/li>\n\n\n\n
  • Enabled business users to create, modify, and manage rules within minutes<\/li>\n\n\n\n
  • Provided a centralized, fully transparent rule repository<\/li>\n<\/ul>\n\n\n\n

    Business Outcomes<\/strong><\/h2>\n\n\n\n
      \n
    • 85%<\/strong>\u00a0of<\/strong>\u00a0target<\/strong>\u00a0STP<\/strong>\u00a0achieved through ongoing rule optimisation, accelerating overall processing-optimization<\/li>\n\n\n\n
    • 64%<\/strong>\u00a0STP<\/strong>\u00a0in<\/strong>\u00a0credit<\/strong>\u00a0approval,<\/strong>\u00a0reducing manual underwriting effort<\/li>\n\n\n\n
    • Nearly<\/strong>\u00a070%<\/strong>\u00a0STP<\/strong>\u00a0for<\/strong>\u00a0retail,<\/strong>\u00a0enabling rapid policy decisions<\/li>\n<\/ul>\n\n\n\n

      Download the case study to discover how SUD Life transformed insurance operations with Newgen.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Know Our Customer Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life), formed as a joint venture between two of India\u2019s leading public sector banks and a prominent life insurer in Japan, has one of the largest life insurance distribution footprints in India. To strengthen its market presence, SUD Life needed greater flexibility, faster turnaround, and modern digital capabilities while preserving the stability of its existing […]<\/p>\n","protected":false},"author":32,"featured_media":2143529859,"template":"","resources-topic":[335,334,122,333,212],"resources-group":[],"class_list":["post-2143529781","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","resources-topic-brms","resources-topic-business-rules-management-system","resources-topic-insurance","resources-topic-orchestrates-operations","resources-topic-underwriting"],"acf":[],"yoast_head":"\nStar Union Dai-ichi Life Insurance Orchestrates Operations Intelligently with Newgen - Newgen Resources (DX++)<\/title>\n<meta name=\"description\" content=\"Star Union Dai-ichi Life Insurance Orchestrates Operations Intelligently with Newgen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newgensoft.com\/resources\/case-study-star-union-dai-ichi-life-insurance-orchestrates-operations-intelligently-with-newgen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Star Union Dai-ichi Life Insurance Orchestrates Operations Intelligently with Newgen - 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