Whitepaper: The COO’s Role in Share of Wallet


The COO’s Role in Share of Wallet

Delivering value to existing customers is one of the primary responsibilities for a COO. Customer share of wallet is a direct function of how well you serve your existing customers and engage with them. And, it boils down to more than CSAT dipstick checks. The most effective, yet most economical way to increase the share of wallet is Customer Communication!


  • Organizational Digital Goal
  • Four ways to increase Share of Wallet
  • Know about the critical measures of a COO’s performance
  • Learn how customer engagement is the key to increasing Share of Wallet
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