Whitepaper: Five-pronged Communication Strategy for Health Plan Member Engagement

WHITEPAPER

Five-pronged Communication Strategy for Health Plan Member Engagement

Consumer interests in health care industry are shifting quickly. Health plan members are increas­ingly tapping online resources available from government, other health plans and providers. They are also relying on technologies to improve their health & fitness related goals. They are actively engaged on social media for health-related questions and updates. As a result, your members and prospects are more aware of their options, and hence are much more demanding.

Having a powerful member engagement program is hence, critical to acquire new members and retain existing ones. Read this whitepaper to find out:

  • Key drivers for effective member engagement
  • Robust communication strategy to keep members happily engaged
  • Significance of personalizing member communications
  • Role of templates for brand recall and convenience
  • Benefits of centralization of communications
  • Relevance of multi-channel engagement for member on-boarding and retention
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