Customer Experience - Beyond Processes of Today
The disruptive impact of digital is for all to see. However, the customer’s perception of this change forms the other side of the coin. A business engages with a customer at various touch points with the best of intent. The customer perceives every engagement in the light of their own expectations. Most of the times, these expectations are very basic and very human, regardless of the technology that enables the interfaces.
The ability to satisfy this fundamental need boils down to one basic aspect of your organization – how well connected the systems, the processes and the people are. Watch the slideshow to know more.