CASE STUDY

Newgen CCM Solution Implementation for a Leading Bank in India

Download this case study for insights how Newgen’s Customer Communication Management Solution transformed the outbound communication process for the Bank.

The bank is among the first of the new-generation private-sector banks in India. The bank wanted to intensify its customer relationship management process and encountered challenges including information consolidation from multiple sources into single customer statements, handling multiple customer statements and statement archival among others. To tackle these challenges, they partnered with Newgen to implement an output management system.

Benefits achieved:

  • Easier creation of statements
  • Spend Analyzer that allows contextual cross-selling
  • Personalization in statements

 

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