We’re collecting more data than ever. Data about customers, their habits, their histories, their demographics, their activities, their interactions. Data about business processes, operational metrics, business performance, workforce productivity.
However, it’s all about intelligence. These are the times of intelligent operations, intelligent devices, and intelligent behaviors. Organizations need to improve their decision making – automated as well as human. It can come in form of predictive guidance in processes, information from unstructured data, modeling recommendations during simulation, or delivering the right information in context.
Analytics needs to go beyond reports and trends, and play an active role for intelligent in-process decision making. Process analytics done well can lend speed and responsiveness to organizations through straight-through and automated guidance. Content analytics can help organizations address customers in context for a great customer experience.
Whitepaper: Improving Outcomes with Process and Content Analytics
Know how you can digitally transform your organization by combining analytical capabilities with process, content and communication technologies.