Newgen’s BPM implementation at Max Bupa Insurance Company has led to the latter winning the ‘Celent Model Insurer Asia of the Year’ award for 2014’. Celent is a leading research and consulting firm focused on the application of information technology in the global financial services industry.

Max Bupa, a leading Indian Health Insurance company was looking for a technology partner that would help it drive smarter and agile business processes. As part of its corporate strategy, Max Bupa was exploring ways in which it could improve customer experience through smoother and better controlled processes. Max Bupa undertook rigorous evaluations prior to selecting the right technology partner. In these evaluations Newgen emerged as the only vendor who had the right domain expertise, a flexible product platform and the right implementation strategies to drive the transformation for the Health Insurer.

Newgen’s implementation has helped Max Bupa automate core processes such as New Business, Claims, Healthcare Provider Enrolment, Agent Licensing and Renewals.

Celent evaluated a large number of initiatives prior to declaring 18 winners for 2014 of which Max Bupa was one.