The Bharatiya Janata Party has launched an internal web application that will act as a “party activity monitor” and let office bearers from district level to the central level log in and upload content. The mobile cloud-based application, developed by product software company Newgen over the past 6-8 months, was launched for the Haryana unit of the party by Chief Minister Manohar Lal Khattar on Thursday. It will be gradually rolled out to other states within the next 12 months.

“Until now, the party was mostly coordinating primarily through emails, which often does not generate reverse traffic. With this application, they (party officials) will be able to upload content such as pictures, video, press releases, media reports and other material that can be used to create a repository for internal assessment as well as tracking competition,” said Arvind Gupta, national head of BJP’s information technology department.

A part of BJP’s office modernisation project, the application also provides a mechanism for users to share content over popular social media platforms such as Facebook, Twitter and WhatsApp.

Because Apple does not allow for internal applications to be hosted, the application will be available for download on Android phones, laptops and PCs through a link that hosts the application.

It is currently available in Hindi and English. The content uploaded on the application will be marked, tagged and approved for better indexing and search operations. BJP office bearers will have different levels of permissions depending on which level the user is at.

Two users will be authorised to upload and verify the content at the mandal level, three at the district level, and five at the state level. The application also has security controls built in so as to prevent data theft and hacking.

“It is indeed a first of its kind, visionary and game-changing initiative by a political party anywhere in the world, with a view to empower its workers further and create a sense of bonding and unity between workers located in diverse locations of this large country,” said Diwakar Nigam, CEO at Newgen Software. “This will help the BJP in completely reinventing their workplace to be in tune with the modern digital era,” he said.

BJP’s IT cell will train the party workers to effectively use the app, which works well on 2G, 3G and wired connections. The party will eventually let close to 12,000-15,000 office bearers at various levels upload content to the platform apart from party workers who will be able to view and share the content.