It’s interesting to note how Enterprise Content Management (ECM) technology is undergoing a tremendous shift, but can we proclaim it as dead?
ECM evolution in the recent past
In 2015, Forrester bifurcated ECM market into two different categories: ECM Transactional Content Services (TCS) and ECM Business Content Services (BCS). And, the Association for Intelligent Information Management (AIIM) suggests that the technology will evolve to become Intelligent Information Management (IIM).
Amidst all the buzz, here’s another interesting take by Alan Pelz-Sharpe, Founder of Deep Analysis (listen to the podcast here), on how IPOs can be an indicator of a still-booming Content Services market. He highlights that there is an untapped market as many organizations invested in Content Services technology in the 1990s and is looking for an upgrade or replacement to leverage new-age technologies such as Blockchain, AI, and others to complement their underlying Content Management Technology.
Content Services-the road forward
Considering the pace at which businesses are going digital, the amount of content produced is growing at an exponential rate. As the world gets increasingly connected, the traditional channels for content production have been supplanted by digital channels which adds to the challenge of content management. Hence, the need to manage enterprise content is more pronounced than ever and it might be a fair projection to state that the market would continue to stay strong.
Enterprise Content Services technology has a lot of untapped potential. The real advantage lies in leveraging new-age technologies along with your existing legacy systems. Newgen being a leader in the ECM Transactional Content Services Segment focuses on Cloud, Mobile, Analytics, Robotic Process Automation (RPA) and Social capabilities to harness the true potential of a Content Services system.
Given the many views (sometimes contrary) of experts out there, let’s see how the Content Services market evolves in 2018. We are keeping a close eye. Are you?
